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5 Meditation Tips for People Who Can’t Focus

Most people only meditate for 3 to 5 minutes when they first start the habit, according to data collected by the folks behind the goal-tracking app Lift. Dr. Sood suggests this simple exercise: Sit quietly and as you breathe in, imagine your brain filling with light. Exhale. Breathe in again, imagining your heart filling with light, then exhale. Repeat (rotating between brain and heart) for two to three minutes.

If you don’t find any of these techniques helpful—or you crave more—there are plenty of apps out there to keep you meditating in the moment. (Sixty-two percent of people who meditate more than three days a week use a meditation app, according to Lift.) A few to try: Mayo Clinic Meditation ($2.99), Stop Breathe & Think (free), and Mental Workout (free). Or try one of the free guided meditations suggested by Lift.

Lift: Don't confuse Lyft, a ride-sharing service doing battle with Uber, with Lift, a mobile and desktop app that lets users set, track and complete goals. It doesn't matter whether your goal (a.k.a. the "lift") is small — let's say taking more vitamins — or large, like running a marathon or decluttering your entire home.

You already know that meditation has real benefits, both emotionally and health-wise, but getting started is easier said than done. Finding the right type of meditation for you can be difficult. That's why the team at Lift put together this guide for beginners who want a more instructive approach.


15 Underrated Apps Every Entrepreneur Should Use

1. Lift

We all know our habits ultimately determine our lives and destinies. The same is true in business. Our businesses are what we repeatedly do. My business partner and I use Lift any time we want to make a new habit stick. This could be anything from writing a thank-you note every day to something as simple as checking in to Basecamp. Since we both follow each other on Lift, it's easy to hold each other accountable and make critical habits stick.
- Jonathan Mead, Playbook


A Day in the Life of My iPhone

I keep track of my fitness routines and other habits using Lift, which encourages people to build better habits in their daily life by allowing their friends to give them props. Several friends use Lift to track meditation, reading habits, or how many times a day they have done a good deed.

While some list-making apps live in isolation, Lift engages your friends or colleagues for additional (motivational!) support. Once you set a goal, whether it's to finish off your first manuscript or learn French before your business trip to France, this app will help you monitor your process. Lisa McDonald from @those2girls likes Lift because "there's an accountability element to it." With one tap you can mark your progress and see it visualized in a handy little chart.

The app Lift helped Cheng keep to the course. The Web and mobile portal chronicles streaks and check-ins toward a specific activity. She said that she didn't want to break the continuity—she's at 90-plus days—and seeing it in front of her with graphs, colors, and numbers pushed her to keep at it.


Happiness peaks at ages 23 and 69

A new study...finds that the two happiest years of a person’s life are 23 and 69. Another article published today looks at the “10 Habits of Happiness,” which include gratitude lists, getting enough sleep and spending time outdoors.

Lift is the app that helps you keep track of all those life goals and remind yourself how close you are to getting there. As Stubblebine writes: “You can’t change what you don’t measure and tracking your progress is the first step toward achievement.” And the second step, going beyond goal tracking, is to make the community foundation deep enough that it becomes a legitimate source of answers, accountability and positive support.

Setting goals is easy. Keeping them is the hard part.

That’s where the newest wave of goal-keeping applications, like Lift and, comes in.

Overall, I like the Lift app more. I like it for the same reason that I prefer mobile fitness apps over Web dashboards: When I’m constantly on the go, I find it much easier to input data on my mobile phone.


Spring Time: Time To Get Efficient

Lift: Constantly Monitor and Improve

The best thing about efficiency is that it makes things effortless. Without unnecessary work on your part, you should start to see improvements in the places you want to. It’s important to set goals and measure how you’re tracking against those goals. Without a benchmark, you really can’t know if things have improved. Lift is a simple way to achieve any goal, track your progress, and get the support of your friends.

Lift, free on iOS, is a similar motivational app, but with a community angle. The core of this app is a social network: you join groups that help you achieve a goal. For example, if your New Year’s resolution is to quit smoking, several groups can help you do so. You check in with these groups and comment on your actions and the group’s activity, and you can even earn a thumbs-up from group members for your progress.

The app lists existing groups in categories like “popular,” “fitness habits” and “learning habits,” or you can create your own group and invite friends to join you. For those who need a bit of social encouragement to stick to their resolutions, this app may be the best option.

Creating good, lasting habits isn't easy, especially if you think you have a limited supply of willpower. Give yourself a better chance of building the habits you want by tying them to the habits you're already doing automatically.

I spent the last month playing around with the streamlined app [Lift] . It’s extremely intuitive: sign in, choose a habit you want to track,... press a giant green checkmark every day that you keep to your habit (you can get reminders if need be), and monitor progress through graphs and encouragement from friends. That last point is important: This is a purely social app, and there’s no way at the moment to keep all your check-ins private. You can use a pseudonym if you don’t want people to know that you’re struggling to brush your teeth every morning, but that’s the only option.

In the app, motivation is provided by community support and data visualizations, ability is bolstered by community discussions that provide helpful tips and tricks (you can chat with other people working on your same goals), and the new reminders feature--just launched in time for 2013--provides a trigger...So does it work? Lift’s limited experiences say yes.


Meditation in the Modern World

Lift is an incredibly simple habit-building app that is built around the understanding that “the secret to success is paying attention.” Lift works by allowing you to choose regular habits that you’d like to develop, and then gives a dead simple way to track how well you’re doing with them each day. It also uses gaming mechanics, self-tracking metrics, and social connections to help reinforce these new habits. While Lift isn’t exclusively focused on meditation, that is one of the most popular habits listed in the app, with over 19,000 participants working to make it a daily habit.

Lift: This beautiful and simple app has been my addiction for the last several days. With the help of Twitter and Facebook, you and your social circle can help build positive habits by checking in on your accomplishments. There is a huge selection of habits to follow, such as read, write for 30 minutes, clean out your inbox, jog, sleep before midnight, drink more water, etc. Free

When I discovered the Lift app, I saw that it offered some of the same benefits [as being coached]. Unlike other apps I’d used, it’s intrinsically social, but without necessarily sharing what you do on Facebook or Twitter.

Self-hacking can be about self-awareness in the moment, rather than always trying to move towards a significant longer-term goal — a way of creating beneficial everyday can help to log it on my iPhone.


Can Smartphone Apps Break Your Bad Habits?

I downloaded [these apps] as part of my three-week long experiment to see if my smartphone could help me change my bad habits. I wanted to be fitter, more energetic and more social. I also wanted to eat better and stop spacing out on what I wanted to see at the movies.

After much deliberation and searching around online, I settled on five iOS applications: Bloom, which plays short, inspirational videos; The Eatery, where users share and rate photos of meals; Recall ($2.99), a reminder app for cultural recommendations; Juice, an energy, sleep and nutrition tracker; and Lift, a running log of users’ daily habits and progress.


5 Meditation Tips for Beginners

Some great new data collected from users of the Lift goal-tracking app* shows that most beginner meditators started with 3-5 minutes. Even three minutes can feel like a darn long time when you first start meditating, so you could even start smaller. For example, paying attention to the sensations of taking 3 breaths.

The graph below (also from users for the Lift goal-tracking app) shows that beginner meditators who practiced for 11 days were over 90% likely to continue to a 12th day. You can see the slope of the line starts to get flatter around day 8. Sticking with meditation practice at least this long is important. Doing a 21 or 30 day meditation project is a great way to get started.

*I am not affiliated with Lift app, I just think their data is interesting.

Lift is a simple app with a humble mission – to help its users cultivate good habits.
Simply maintain a list of tasks that you want to turn into a habit and tell the app when you want to be reminded to carry them out.
For example, I have a reminder to floss that goes off every night at 9 PM. And you know what? After a week or so of using the app, I no longer need the app to remind me.
The flossing reminder goes off and I've already done it.
What kinds of things would you like to make into habits?


Use Lift to Help New Habits Stick

I didn’t make big resolutions this year. Instead I focused more on creating good habits. (My three main ones were: drink more water, floss, and moisturize every day.) To keep myself motivated and to keep track of whether or not I’m meeting my goals, I’ve been using the Lift app. (I’m a total sucker for a progress bar.)

Basically, once you create your account you choose the activities or behaviors you want to track, and simply check them off when you’ve completed them each day. Then you can view how often you’ve done each item, and Lift will tell you when you’re on a streak or you can look at a calendar view to see if for some reason you always forget to floss on Friday nights.

Lift is a great-looking iPhone app that’s operating behind an ambitious goal: Improving human potential. The Obvious-incubated and now venture-backed startup wants to help you reach your goal, whether that’s getting in shape, living healthier, becoming more productive, or being more kind to animals — or your mother in law.

The app helps you break down your challenging personal goals into micro habits in order to make it easier to gain momentum and, presumably, achieve those goals. For Lift, it’s all about simplicity; while many startups and app developers say that, Lift really means it.

Lift turns getting things done into a game

Lift describes itself a way to form good habits. There are more than 300,000 active habits users can subscribe to like: waking up without the snooze button, losing four pounds, or learning new languages.
Price: Free


The Top 10 Timesaving Productivity Apps

For some extra support to keep up those newfound healthy habits, Lift offers a similar tracking functionality to Streaks but adds the social support for when you just don't feel like it. Invite your friends who can give you "props" when you check something off your list.

I have a lot of new habits in 2013, but no new habit is more firmly entrenched than thinking about my new habits. I tick off boxes: spent time outside, meditated, stretched, deleted emails. Done done done and done. Then I give other people props for the same practices. You surfed? You did Deepak Chopra's meditation challenge? You completed sun salutations seven mornings in a row and then installed some email filters? Props to all of you!

A Life Coach on Your Phone

But a new entry to the field, Lift (not to be confused with Lyft), lets you work on anything that fits the definition of a habit, like how much fruit you eat, how often you loss, or even how many times you call your mom, try something new, or tell your wife that you love her—all of which are listed in Lift’s dropdown menu. You can also add your own habits to track. Cofounder Tony Stubblebine says that one user is monitoring how often he eats at McDonald’s.

Lift is modeled on the theory of behavior change posited by Stanford applied psychology guru BJ Fogg. Fogg claims that he can determine a habit changer’s likelihood of success by factoring in three elements: the person’s level of motivation, the difficulty of the task, and the effectiveness of the reminder system. Many people are very motivated to stop smoking, for example, but it’s really hard to do. Flossing, on the other hand, is simple but not life-or-death compelling. The tasks that fall into the latter category are easier to accomplish, Fogg says, so they’re the ones that Stubblebine decided to focus on—the little things that can make life a lot better.


Write Down Three Positive Things About Each Day, Every Day

Zack logs his three happy things every night, checks off the item in Lift, another app we love to help you not break habit chains, and goes to bed. Granted, no one is saying you have to be happy all the time, or that writing down good things is going to make the bad things any less bad, but Zack notes that since starting this habit of his, he's genuinely happier and more motivated. Plus, he says it's an easy habit to pick up—which is a good thing on its own, considering how difficult it can be to build better habits.

Links to original blogpost, link & snipped here:

I also use Lift to log and monitor each time I do the habit. I created a community on Lift which is growing quickly where you can join and get support from peers who are trying to start and continue this habit in their lives.

I'm an avid student of behavioral psychology, and I really enjoy observing trends of large groups of people. A few days ago, I noticed something curious about one of my new favorite iPhone apps, Lift, which focuses on habit formation. There's a section in the app which lists all of the most selected habits that users have added. What's interesting is that due to the app's intentions (sticking to good habits), you essentially get an inside look at what habits matter to the most people.

Given the time of year this is, motivation and resolution making is at an all-time high. That's why I thought it might be useful to break down the 7 most popular good habits from this list and describe the science behind making them happen.

Links to original article here:


Lift Review: Tech to Help You Set Good Habits

Some say it takes 21 days to form a habit. Other research suggests it takes 18 to 254. The Lift App says it takes only three. Greatist tried out the goal tracker to see if it really works. Lift, which debuted this past summer, is a simple way to set goals and track progress with the support of friends and the Lift community.

After a week using Lift, I checked into each task at least once (some more than others). Drinking more water was a challenge, but it might have been more effective if I had set a specific amount. According to Lift’s three-day rule, I made three habits in a week’s time — call the ’rents, log my food, and unclutter.

This week on the podcast we're talking a look back at 2012, learning about sleeping well instead of just sleeping more, and finding out if cheap furniture is really worth your money. We're also answering your questions about buying cheap smartphones, sticking to your New Year's resolutions, and whether or not anyone still syncs.

Lift is listed as an app for New Year's resolutions

The Obvious Co.-backed habit forming app Lift has gotten a nice update today in preparation for the new year. Specifically, it’s gained the ability to Remind you of your specific goals and habits using push notifications.

In keeping with the pedigree of the project, these aren’t just regular push notifications. CEO Stubblebine and the rest of the team have cooked up something special. The notifications, which are tied to both milestones reached and reminders to keep up on your goals, are delivered based on a series of signals.

Instead of the typical ‘blunt instrument’ approach to push notifications, Lift will use data about how much you interact with the notifications, or ignore them, to back off or press on with messages to you. If you actively engage notifications a lot, you’ll get them on a regular schedule. If you ignore them or delete them without triggering, they’ll back off so you don’t get overwhelmed. Stubblebine mentions the way that LinkedIn has started to track email openings and interactions religiously to back off the amount that they send as an inspiration.

People starting to make New Year’s resolutions can turn to an app that aims to help them achieve their goals.
Lift, a free iPhone app, is designed so users can track their progress, whether it is losing weight, improving relationships or doing better at work, by breaking the goal into manageable parts, or habits.
“We have always been really interested in how people become good at something, and how good people become really great,” said Tony Stubblebine, the co-founder and chief executive of Lift. “What makes great musicians, athletes or entrepreneurs become great? And can it be trained?”


iOS apps of the year 2012

If you are trying to develop good habits, there is plenty of evidence to show that simply monitoring your progress can help you to stick with it. Something else that can help is having support and encouragement from others. Lift is a simple app that does both of those things in an easy way. Set up the habits you want to develop, for example excercising more or eating better, and then just tick a button each day that you stick with the habit. The Lift community offers encouragement and you'll want to keep the train of green ticks going. Ideal for the New Year.

We all set goals. My to-do list, for instance, includes my typical daily routine as well as a few big picture aspirations: “draw more,” “eat more protein,” “read more books,” “floss,” and the like. In today’s world, you can also use technological cheerleaders to feel better about achieving said goal. For instance, I hear decathlete Ashton Eaton’s voice in my Nike Run app congratulating me whenever I pass a new distance record.

But while crossing items off a list paper or logging miles on your phone are satisfying, they don’t necessarily go as far as creating new habits and eliminating old ones, even if that’s the intention. Lift, a new iPhone application, seeks to do just that by becoming your personal holistic motivational tool. The app has you identify the positive habits you’d like to make part of your regimen– either by searching through a database of popular ones or entering in your own– and helps you track your progress.


25 Standout Apps From 2012

Check out the gallery above to see our picks for the definitive apps of the year. Although some were launched before 2012, we feel the impact they've made during this calendar year deserves merit. Some make life a little easier, and others provide entertainment, but they're all notable.
Lift helps you track your habits and resolutions. Did you promise you'd read a book every week? Get to sleep earlier? Eat better? With a beautiful, clean layout and appealing data visualization, Lift shows how you're doing and gives you that little push to do better. Your smartphone is already your personal assistant — why can't it be your personal life coach, too?

Lift, a free iPhone app, is designed so users can track their progress, whether it is losing weight, improving relationships or doing better at work, by breaking the goal into manageable parts, or habits.

"We have always been really interested in how people become good at something, and how good people become really great," said Tony Stubblebine, the co-founder and chief executive of Lift. "What makes great musicians, athletes or entrepreneurs become great? And can it be trained?"

When users maintain their habits they can mark their progress on the platform. Progress can be tracked over time, providing insight into which habits are having the most influence towards their long-term goals.

Rather than focusing on tracking calories burned or consumed, if someone is trying to lose weight, the focus is on creating and tracking daily habits, such as a no sweets or low-carb lunch.

Republished in: The Age, MSNBC, Irish Independent & more.

In the same spirit, we also find the application Lift , designed by the founders of Twitter, Tony Stubblebine and Jon Crosby. Aiming to "push the limits of human potential", the application is to allow its users to achieve various objectives much more easily, step by step, especially through community support. These increases would be made ​​also with "the power of habits," by controlling and measuring.

[French Original] Dans le même esprit, on retrouve aussi l’application Lift, imaginée par les fondateurs de Twitter, Tony Stubblebine et Jon Crosby. Ayant pour objectif de « repousser les limites du potentiel humain », l’application vise à permettre à ses utilisateurs d’atteindre beaucoup plus facilement divers objectifs, étape par étape, via notamment le soutien de la communauté. Ces progressions s’effectueraient également grâce à « la puissance des habitudes », en les contrôlant et les mesurant.


Lift App

Breaking bad habits is hard – and sticking to a new routine is even harder. Lift is an app that helps you break through that obstacle by showing you the progress you’ve made – and letting you share that with friends.

You’ll also be able to interact with people who are aiming for the same healthy goals and cheer them on. At the end of the week and month, you’ll get a report to show you how far you’ve come.


Lift Closes Series A Led by Spark Capital

Personal motivational mobile app Lift has closed a Series A round of funding led by Bijan Sabet at Spark Capital. Also, earlier this year the business extended its seed investment from Obvious to include three angels.

网易手机讯 11月28日消息,据国外科技博客TechCrunch报道,lift今天宣布获得250万美元A轮融资,本次投资由星火资本的毕贾•萨伯特(Bijan Sabet)领投,萨伯特已进入lift董事会。由SV Angel、RRE的亚当•路金(Adam Ludwin)、作家托尼·罗宾斯(Tony Robbins)、Getting Things Done的作者戴维·艾伦(David Allen)、艾美奖获奖导演、还有Twitter、Foursquare和Printerest的投资人格雷格·艾坦尼斯(Greg Yaitanes)跟投。
经过将近一年的开发,lift已于八月份发布其首款移动产品,意在实现通过帮助人们达成目标来大幅提高人类潜能的雄心。联合创始人托尼·斯塔布尔宾(Tony Stubblebine)和乔恩·克罗斯贝(Jon Crosby)专心致力于通过释放人类的内在成就动机来改变世界。

The founders aren’t alone. From the get-go, Lift has been incubated and seed-funded by Obvious Corp., the hybrid accelerator created by Twitter co-founders Biz Stone, Evan Williams and early Twitter VP Jason Goldman. And now Lift is adding more believers to its support network, announcing today that it has closed a $2.5 million series A round, led by Bijan Sabet of Spark Capital, who joined the co-founders and Ev Williams on Lift’s board of directors. Obvious, SV Angel, Adam Ludwin from RRE, well-known personal achievement speaker and author Tony Robbins, Getting Things Done author David Allen, and Emmy-winning director and Twitter, Foursquare and Pinterest investor, Greg Yaitanes rounded out the startup’s series A investor list. In addition, Lift revealed today that it had extended its initial $600K seed investment from Obvious to include 4-Hour Body/Work-Week author and serial investor Tim Ferriss, Smile and Webshots co-founder Narendra Rocherolle and MessageBus CEO Jeremy LaTrass

Sabet is a big get for the startup considering his previous role on Twitter’s board and his current Tumblr and Foursquare board positions. In his blog post on the investment, Sabet said he’s already hooked on the application’s “simple, positive, social” approach to turning goals into habits.
Read more at Lift’s checkin-to-better-habits system also has the potential to act as a real-world litmus test for fad diets — super-marketer Tim Ferris’ “4-Hour Body” program, for instance. The startup monitored the habits of a few hundred people on the diet and surveyed participants after four weeks. The goal was to identify which habits matter the most in making the diet a success, and, of course, to determine whether or not the diet actually works. Ferris is an angel investor in Lift.

Lift, the personal motivational mobile app that helps users set and achieve goals for themselves, closed a $2.5 million Series A investment round, the company announced Tuesday. The round was led by Bijan Sabet of Spark Capital, who will join the board of the six-person start-up, reuniting with former Twitter board member and co-founder Evan Williams, whose Obvious Corp. has also invested in the company. Also involved in the round are SV Angel, Adam Ludwin from New York VC firm RRE and, appropriately enough, motivational speakers Tony Robbins, Tim Ferriss and David Allen.

Out of the more than 3,000 people who participated in Lift’s challenge, 400 responded to a survey asking for their weightloss results. Of that 400, 84 percent lost an average of 8.6lbs and 14 percent lost more than 15lbs. Lift CEO Tony Stubblebine says, “I would have guessed the success rate would be around 30 percent, so 84 percent is a huge win and a big validation for Tim’s advice.”

Video: Helping you to make better choices in your life is Lift a free iPhone app which helps you set and meet your goals - everything from dieting to making sure you don't skip breakfast or simply just drinking more water.

Habits are one of the most fickle and detrimental things that we as humans deal with on a daily basis. Most of you probably hear the word habit and associate it with things like smoking, addiction, and stress induced practices that are generally bad for you.

However, habits can be used to discover a variety of activities that we engage in on a daily basis, with some being bad and some actually being good for us. For example, remembering to floss every morning, or doing ten pushups at some point in the day. There are hundreds of ways to promote health and happiness through positive habits.

Unfortunately though, for most of us, it’s much easier to be heavily involved in a bad habit like eating too much than it is for us to have good habits. But thanks to the boom of app development, it might be a little easier on you to start changing the things you do for the better.

“Lift” is a brand new application that uses “check-in” and tracking technology to help you form and progress with habits that you have a hard time remembering. After all, most habits are just learned behaviors that we all do subconsciously, because we have fallen into the routine of doing them regularly.

With summer fading fast, many minds are likely working to get back into the swing of things. Lift, an app backed by the original creators of Twitter, is a reminder check-in app that’s designed to keep you on track. Set up a type of habit (practice clarinet, say, or run lines) and the app will ask you to check in each time you complete the task.

Lift also has a social element — every time you check-in, it shows up on a free-flowing feed of check-ins from all app users, who can comment on your progress. You can also, of course, choose to Tweet your progress. (One drawback of that integration is that if you opt to be a bit more private, the app will ask you to connect your Twitter account every time you open it.)

So while Lift may not be able to count calories, exercise or practice for its users, it could aid those who want to feel a little less alone while they tackle their goals. Free, for iPhone.


Lift iPhone app review

There is a social element to Lift: if you add goals that others are trying to achieve too then you will see everyone who checks-in to that habit. You can connect Lift to Facebook or Twitter, too, if you want to see which friends from those sites are using the service.

Basically, the Lift app is designed to facilitate the formation of desired habits. By harnessing the power of habits, human potential can be attained. On Lift, popular habits among its users include Floss, Sleep by Midnight, Run, Eat Breakfast, and Meditate. A user chooses habit(s) to cultivate and checks in whenever the intended action is performed.

Accomplishing the intended action is your small personal victory and the app allows you to celebrate it with a simple act of check in. And one can actually extract a good dose of satisfaction when clicking on the innocuous button. Indeed, it is far more satisfying that checking in on foursquare or Facebook.

For me, the joy of using Lift comes from seeing precisely where people feel they're falling short. According to what we share via Facebook, Pinterest, Instagram, Twitter and the like, we're all magnificently brilliant leader-scholar-lovers who are more fun to be around than you. Lift strips away that fiction of perfection to reveal that we're all pretty mediocre and, more often than not, forget to floss. Seeing each other through the world's Pinstabooks suggests we rock at everything. Lift gets us to admit we think we could do better.

I’ve been testing the app for a few weeks now, and I find it engaging and pleasurable to use. You can add custom habits or choose from a list of them created by others. I added a few simple ones like a morning stretch, trying out the beta app each day and telling my wife I love her...Lift also works to reinforce habits that may flare, then fade, like flossing or getting a bit of cardio. We all get enthusiastic about things like health or hygiene, but that surge of initial adherence often gets swallowed in the minutiae of daily life.

“A year ago, [Lift co-founder] Jon [Crosby] and I came together and really wanted to do something that was meaningful and had impact,” Stubblebine said. “This whole time we’ve been beta testing versions of the app on ourselves … and it’s been really useful for us. Jon is on 400 days of ‘inbox zero,’ and I’ve never exercised as much as I’m exercising right now.”

Previous versions had points, badges and levels. Now those are all gone.
“People have an unquenchable desire to pursue their better selves,” Stubblebine writes today. “Real life progress is more motivating than a game.”
Stubblebine now describes Lift as “a portable support community.”

Though our ideal self-images tend to project what we wish we were (in mine I look like David Beckham, talk like John Cleese), the reality is often at least slightly more painful. As a result, many of us are on a mission to pursue our better selves as we devise and harbor umpteen (often vague) personal health goals, like actually going to the dentist or finally finishing an Ironman. Now, thanks to the rise (and affordability) of smarter tools, apps and devices, it’s easier than ever to track our progress, which has in turn given new life to the Quantified Self movement.

But people are busy, and it can be a Herculean struggle to shed those 10 pounds or eat more of those damn brussel sprouts. There are a number of startups trying to help people stay motivated with different approaches to incentivization, be they monetary rewards for meeting health goals or peer pressure. Lift wants to do them one better.


Twitter founders fund new project: Lift

Twitter's co-founders announced this week that they are throwing their money and support behind a new app called Lift, which, according to a blog post that sounds like it was written by "Lost's" Dharma Initiative, is "an interesting new application for unlocking human potential through positive reinforcement."

"We love this software for what it does, and because we've tried it and it works. Our plan is to build something extraordinary together," the post says.

Right. Well. But what is Lift, exactly? And what makes it so awesome that every tech blog on the planet is writing about it despite the fact the app is in "alpha testing" and isn't open to pretty much anyone.


Giving your goals and aspirations a big Lift

ift is a start-up dedicated to pushing "the envelope of human potential through positive reinforcement," as explained in this blog post titled "Everything There is To Know About Lift."

The company has just launched a beta version of its app for newer versions of iOS and is seeking beta testers. (You can request a beta invitation here.)

Life relies on an old productivity strategy: Pick a goal, break down the goal into small, achievable steps, and keep track of everything so you can measure your progress.

My life ambition is to build an institution that can have a massive impact for good. I knew that I wanted to do something in the human potential space, which is anything that helps us be better versions of ourselves. When I ran into BJ Fogg, I immediately knew that we could build a tool based on his research.

The persuasive part of social software is extremely powerful. It’s like having a group of supportive friends in your pocket. Those friends give you added motivation and help you get unstuck when you have questions.


Iphone apps of the week: Lift, Gojee, and More

Lift: The habits that are best for you are the ones that are hardest to keep, and every time you go to the dentist you have to lie that you actually floss daily. Lift wants to help you keep up with those things. Declare a habit you'd like to keep and you can track your progress and share it with your friends. Free


Lift, la red social de los creadores de Twitter

Los creadores de Twitter vuelven a la carga. Para el lanzamiento de Lift siguen el patrón habitual en redes sociales, abrirse poco a poco, en una versión de pruebas privada que solo funciona por invitación. Una buena manera de mantener el nivel de expectación y controlar lo posibles errores. La diferencia entre Lift, cuyo icono es un ascensor, y el resto de proyectos que surgen a diario es que sus fundadores son dos de los tres que hicieron Twitter, Biz Stone y Evan Williams.

Según explican en el blog del proyecto, el primer paso será sacar una aplicación para iPhone. Sin concretar demasiado pero con intención de llegar a un público amplio asegura que su programa para cumplir metas ya les ha dado un resultado satisfactorio en aspectos como "la salud puesta en forma, productividad, felicidad, relaciones humanas".

It takes three weeks to build a habit. We’ve all heard the adage and, in my experience, it does stand true in many instances. But getting through those three weeks can be tough and not everyone has the same self-motivational threshold.

That’s what the new iPhone app Lift is all about. The app comes from developers Tony Stubblebine of Crowdvine, Jon Crosby of Path, Matt Matteson and Mark Hendrickson of Plancast, in partnership with Obvious Co., a project of Twitter co-founders Biz Stone, Evan Williams and Jason Goldman.

The app allows you to choose personal goals that you would like to massage into habits. It then encourages you to check off each one that you partake in daily, tracking your progress and rewarding your continued pursuit of the goals with streaks, beautifully displayed graphs and interaction with friends on similar paths.

Originally, San Francisco-based Lift naturally gravitated toward gamification in the hopes that it could create a sort of “Zynga for good,” according to Stubblebine. But designing around gamification presented a few problems: It tempted complication in the product design, and it set up a rigid structure for people to succeed on preset terms, rather than allowing them to find their own motivation.
“If you build a game, you’re providing a fantasy,” Stubblebine said. “We basically replaced a fantasy with reality.”

While the power of positive social reinforcement has been well-documented in research, when wielded through technology its effects are less clear. In rapidly evolving — and ever popular — sphere of social networks, Lift may offer a fresh new way for users to both achieve their goals and help others do the same.

Twitter co-founder Biz Stone announced in June that he would step away from his day-to-day duties at Twitter in order to restart technology incubator Obvious Corp. Stone on Tuesday revealed the first, albeit vague, details of Obvious Corp.’s first project, an app called Lift.


Twitter Founders Back a New Start-Up

“People are responsible for change — technology just helps out,” Mr. Stone wrote." With Lift, Obvious will help with design, strategy, recruiting and fund-raising. It also invested in the start-up, which was started by Jon Crosby and Tony Stubblebine, who worked with Mr. Williams and Mr. Stone at Odeo, the start-up that spun off Twitter. They are calling Lift “an Obvious company.”